Music for Commercials / Soundlogos

Music composition, sound branding

There is little that has such a direct impact on emotions as music. Music in a commercial immediately colors the message, and even if you don’t change the voice-over, the music can make an ad sound more serious, smoother, more urgent, or happier.

This is what makes composing sound logos and music for commercials so enjoyable for me—the quest for precisely the right sound for a company.

Online and on radio and TV, you regularly hear commercials for which I’ve had the opportunity to create the music. For example, for Itaq, Fisherman’s Friend, and the new radio commercials from Thinkwise, as heard above.